To own this search phrase, your video metadata must reflect the holistic nature of the query.
The keyword covers a massive ecosystem. Depending on the viewer's current life stage, "better" means different things. Here are the top sub-genres driving traffic:
Entertainment has been democratized. Ten years ago, "entertainment" meant a major film studio or television network. Today, a single "cewek cantik" with a smartphone and a sense of aesthetics can command millions of views.
Videos titled "I tried being productive for 7 days" or "Buying everything a viral girl recommends" blend entertainment with social experiment. The "cewek cantik" becomes a guinea pig for better living, and we watch to see if she fails or succeeds.