He avoids generic vlogging. Instead, he focuses on “Malayalee James Bond-style productivity” – mixing spy aesthetics (suits, gadgets, cars) with Kerala realities (monsoon, chai, private buses).

He launches a T-shirt with “M Better” in Malayalam script (എം ബെറ്റർ) and a QR code linking to his Telegram. He joins the Kerala Creator Collective 2024, earning via brand deals with gold loans, coconut oil, and Dubai travel agencies.

In the keyword, “m better” appears without a clear referent. But in Malayalee slang, “M” could stand for:

Most likely, “M” refers to Mallu MV Bond himself — a declaration of self-worth in the noisy attention economy.