Elya Sabitova
by Sabitova2017 | 10 | 17251
by Sabitova2017 | 10 | 17251
Where is this niche heading in the next 5 years?
With Instagram and YouTube, Indian lifestyle content fragmented. Suddenly, a Bihiri bride could show her Chhath Puja rituals, a Zoroastrian cook could share Sali Boti, and a northeast tribal artist could showcase weaving. The democratization of the camera allowed for authentic, imperfect, regional voices.
To understand where we are going, we must look at where we started.
A rising trend on social media involves the haunted havelis of Rajasthan, the occult practices of Bengal, and the jewelry of Tamil Nadus. This is Indian culture through a dark, literary lens—perfect for long-form video essays.
