You cannot simply run the ISO file to install a new OS from scratch. You need a USB drive (at least 8GB).

This is the standard consumer edition. It includes:

Cause: You are trying to install a Single Language ISO on a PC that originally had Multi-Language Home or Pro.
Fix: You must clean install. If you get this error during setup, use a generic key for Home SL (e.g., YTMG3-N6DKC-DKB77-7M9GH-8HVX7 – for installation only, not activation). After installation, use your legitimate license or digital entitlement.