No discussion of current trends is complete without Artificial Intelligence. The WGA and SAG-AFTRA strikes of 2023 were largely battlegrounds over AI usage in writers' rooms and likeness rights. Where does AI fit into the future of popular media?
Currently, AI excels at aggregation and summarization—turning long podcasts into newsletters or generating concept art for pitches. However, the use of Generative AI (like Sora for video or Suno for music) is in its infancy.
The fear is a "Race to the Bottom," where studios flood streaming services with AI-generated slop to capture cheap viewing hours. The opportunity is the democratization of tools. A single creator with a strong vision and an AI suite might soon be able to produce a quality animated series without a studio's backing. The winners will likely be the humans who use AI as a co-pilot, not an autopilot.
While the hype around the Metaverse has cooled, the underlying technology is quietly infiltrating popular media. Video games are now the highest-grossing entertainment sector on the planet. Grand Theft Auto V has sold over 200 million copies—more than any movie ticket or album. VIPArea.18.05.07.Malena.Morgan.Masturbation.XXX...
But games are no longer just for "gamers." Fortnite is a social hub. People log in not to shoot each other, but to watch a Travis Scott concert, see a trailer for Dune, or hang out with friends who live in other states. This is the prototype of the Metaverse: persistent, interactive, and social.
The distinction between "playing a game" and "watching a movie" is vanishing. Netflix's interactive specials (Bandersnatch) and narrative games (Life is Strange) allow the viewer to choose the plot. In the future, the question won't be "What are you watching?" but "What universe are you inhabiting?"
Since your queue is probably frozen with indecision, here is the cheat sheet for this month’s nostalgia wave: No discussion of current trends is complete without
🏆 The Must-Watch: The Penguin (Max) Why: It’s the Breaking Bad of Gotham. Colin Farrell disappears under prosthetics to give a performance that proves superhero media can be high art.
🍿 The Guilty Pleasure: My Life with the Walter Boys (Netflix) Why: It’s The Kissing Booth meets Where the Heart Is. Is it predictable? Yes. Does that matter? No. Sometimes you just need the love triangle to resolve.
⏩ The "Skip It": The Crow (2024 Remake) Why: Look, Brandon Lee’s shadow is too long. You can’t remake a cult classic that is literally haunted by tragedy without bringing something revolutionary to the table. This one didn't. The opportunity is the democratization of tools
Perhaps the most significant shift in the last five years is the inversion of influence. Previously, social media promoted existing popular media. Now, social media creates it.
Consider the phenomenon of the "TikTok song." Labels sign artists specifically because their 15-second hook has viral potential. In film and television, the success of a show like Wednesday or Stranger Things was driven less by traditional marketing and more by dance trends and sound clip edits on ByteDance's platforms.
There is a scientific reason you cried during the Friends reunion even though you knew the actors weren't actually living in Monica’s apartment anymore. It’s called "reminiscence bump." Psychologists say we encode the most powerful memories between the ages of 10 and 30.
So, when Disney announces a live-action Lilo & Stitch, they aren’t just selling a movie. They are selling you a time machine. They are selling the smell of your childhood living room, the sound of the VCR clicking, and the feeling of not having to pay bills.
In a world that feels increasingly chaotic (AI, inflation, global news cycles), our brains crave predictable dopamine. We know the plot of Twisters. We know the theme song of That ‘90s Show. That familiarity is a weighted blanket for the soul.