Creative Director: Mikaela Hargrave
Photographer: Jin‑Ho Lee
Stylist: Lara Voss
Makeup & Hair: Rosa Delgado & Matteo Fabbri
Hargrave’s brief was simple yet subversive: “Celebrate the curves that have historically been censored, re‑contextualize them within high fashion, and interrogate the politics of visibility.” The result is a series of ten meticulously staged frames that juxtapose the intimate with the opulent, the athletic with the couture.
Key motifs:
| Motif | Visual Treatment | Symbolic Meaning | |-------|-----------------|------------------| | Silk & Satin | Flowing garments drape over sculpted forms, occasionally revealing a flash of skin. | Luxury versus vulnerability. | | Neon Accents | Fluorescent lighting outlines the posterior, turning it into a beacon. | Modernity, nightlife, and the digital gaze. | | Architectural Backdrops | Brutalist concrete walls, glass staircases, and marble columns. | The tension between classical permanence and contemporary fluidity. | | Mirrored Surfaces | Reflections fragment the figures, creating multiple viewpoints. | Multiplicity of identity and self‑perception. | Tushy.23.07.30.Vanessa.Alessia.In.Vogue.Part.2....
Vanessa (27, Berlin‑born, runway veteran) brings a kinetic energy that translates into movement‑driven photography. Her background in contemporary dance informs the fluidity of every pose—particularly in the “After‑Glow” sequence, where she appears to glide across the set like water across porcelain.
Alessia (23, Milan native, breakout Instagram star) embodies the modern, eco‑savvy consumer. Her genuine enthusiasm for sustainable living adds authenticity to the campaign. In the “Eco‑Wave” look, Alessia’s candid laugh while adjusting the bomber’s neon‑green zipper became the viral GIF that propelled the second part of the story across social platforms.
Together, they form a dual narrative: Vanessa, the seasoned professional who respects tradition, and Alessia, the fresh voice championing tomorrow’s green ethos. Their chemistry is the visual representation of Tushy’s own brand promise—clean, conscious, and contemporary. Vanessa (27, Berlin‑born, runway veteran) brings a kinetic
A low‑angle shot captures both models standing back‑to‑back on a cracked concrete slab. The camera, positioned at hip level, emphasizes the curvature of their backsides, framed by a splash of neon pink that silhouettes their forms. The background—a stark, industrial wall—contrasts with the vibrant lighting, suggesting the clash between old societal norms and modern self‑expression.
The closing image presents Vanessa and Alessia seated on an ornate marble throne, each wearing a jeweled headpiece that rests just above the nape. Their gazes meet the camera directly, exuding confidence. The throne—a symbol of authority—repositions the posterior from a traditionally objectified element to a regal emblem of power.
When the first edition of Tushy—the cheeky, eco‑conscious bidet brand—burst onto the fashion‑tech scene, nobody expected it to become a runway muse. Yet, two weeks after the brand’s debut at Milan Fashion Week, the label’s neon‑green bottle found its way onto the glossy pages of Vogue—paired with the incomparable duo Vanessa and Alessia. sinks that swivel
Part 1 captured the electric chemistry of the two models as they navigated a sculptural set of recycled plastic arches, each arch a nod to the “clean‑line” aesthetic that Tushy champions. Part 2 goes deeper: we explore the creative process, the sartorial alchemy behind the looks, and what this partnership says about sustainability meeting high fashion.
“When comfort meets couture, the future of fashion feels like home.”
Vanessa and Alessia walk the runway in Tushy’s newest line—silk‑soft, sustainably sourced fabrics paired with bold, architectural silhouettes. The spread, shot by photographer Mira Kwon, juxtaposes the duo’s effortless poise against the stark, minimalist backdrop of a renovated New York loft, underscoring Tushy’s mantra: luxury should never sacrifice comfort.
| Role | Name | Vision | |------|------|--------| | Creative Director | Marta Lúcia Bianchi | “Treat the bathroom as a runway. If you can make a bidet look sexy, you can make any everyday object a fashion statement.” | | Stylist | Jasmin Kwon | Curated a wardrobe that fuses streetwear’s utility with couture’s fluidity—think oversized utility jackets paired with silk slip dresses. | | Hair & Makeup | Léa Duarte | A “wet‑look” aesthetic inspired by water droplets, using high‑gloss gels and a subtle iridescent shimmer to echo the reflective surfaces of Tushy’s porcelain. | | Photographer | Rafaël S. Ortega | Shot with a 50 mm Zeiss lens, employing natural light filtered through translucent acrylic panels to simulate the gentle glow of a bathroom at dawn. | | Set Designer | Nico Varela | Constructed a “modular bathroom” that could be re‑arranged on the fly—tiles that slide, sinks that swivel, and a central Tushy unit that doubles as a pedestal. |