Ashimolowo destroys the myth that you are either born creative or not. He argues creativity is like a muscle—it grows with exercise. He provides daily "push-ups for the brain," including journaling prompts and "what if" scenarios to stretch your thinking.
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"Show me your friends, and I will show you your future," Ashimolowo writes. He insists that to gain a creative edge, you must surround yourself with people who challenge you. If you are the smartest person in your room, you are in the wrong room. Ashimolowo destroys the myth that you are either
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