The talent agency behind the selection presented the nine artists as “the fresh faces of 2026,” promising that each would bring a distinct vibe to the campaign:
| # | Artist | Background | Social Reach (approx.) | |---|--------|------------|------------------------| | 1 | Alya R | Indie‑pop singer‑songwriter | 2.1 M Instagram followers | | 2 | Bima K | Contemporary dancer | 1.8 M TikTok followers | | 3 | Citra L | Actress (drama series) | 1.5 M YouTube subscribers | | 4 | Dian P | Model & fashion influencer | 2.4 M Instagram followers | | 5 | Eko S | Hip‑hop MC | 1.9 M Twitter followers | | 6 | Fara N | Ballet‑trained performer | 1.7 M TikTok followers | | 7 | Gilang H | Reality‑TV personality | 2.0 M Facebook fans | | 8 | Hana V | Vocalist (R&B) | 2.2 M Instagram followers | | 9 | Irfan J | Emerging actor | 1.6 M YouTube subscribers | skandal+video+casting+iklan+sabun+mandi+9+artis+hot+new
All are legally adults, with contracts that grant them standard usage rights for the commercial. The talent agency behind the selection presented the
Solara Films mengirim undangan eksklusif: casting untuk "Lustra", iklan sabun mandi premium. Kesembilan artis datang, masing-masing berharap mendapat slot utama. Sutradara Raka menginginkan suasana intim dan natural — adegan mandi di kamar mandi bergaya minimalis. beberapa merasa canggung.
Dalam rumah produksi, ketegangan memuncak. Sutradara Raka menuduh kru tak profesional. Asisten yang bocor dituduh mengkhianati kepercayaan — dia mengaku frustasi dan beralasan ingin menunjukkan "kebenaran" tentang bagaimana casting dilakukan. Beberapa artis menyatakan mereka merasa tidak diberi informasi penuh tentang konsep sensual itu.
Casting berlangsung tertutup; kru kecil, hanya kamera handheld dan lampu lembut. Sutradara meminta improvisasi: dialog singkat, ekspresi sensual, dan gerakan tubuh yang lembut saat menggunakan sabun. Beberapa artis nyaman; beberapa merasa canggung.