Rokeach M. -1973-. The Nature Of Human Values. New York Free Press – Direct

Rokeach reports large-scale U.S. surveys (late 1960s–early 1970s) and cross-cultural comparisons:

A central argument is that values predict behavior only when relevant values are activated and situational constraints are low. Rokeach reviews studies showing: Rokeach reports large-scale U

These are the ultimate goals we want to achieve in our lifetime. They are the destinations. Rokeach identified 18 terminal values, including: These are the ultimate goals we want to

When someone says, "I want to find meaning," or "I want to be rich," they are expressing a terminal value. When someone says, "I want to find meaning,"