Radio Boss Key Work

If your ratings show a drop at :15 past the hour every hour, your stopset structure is broken. The boss's key work is to look at the graph, not just the rank. Move a commercial break to :10 past. Test it for two weeks. Compare the graph.


Without revenue, there is no radio. Many programming bosses hate sales. But the radio boss key work demands you understand the financial engine. radio boss key work

The modern boss doesn't need to be an engineer, but you must know the sound. Is the processor crushing dynamics? Is the bass too heavy for car speakers? Hire a contract engineer, but schedule a monthly "listening walk" in a parked car, a noisy kitchen, and on cheap earbuds. If your ratings show a drop at :15


Your best on-air bits should be repurposed as branded podcasts. The boss's key work: Assigning one producer to clip the best 3 minutes of every show and publish it to Spotify/Apple by noon. Without revenue, there is no radio

The first and most visible aspect of the radio boss key work is programming. But this isn't just about picking hit songs.