A fake engagement meant to dodge blind dates spirals into a high-stakes startup romance where love, food, and a viral app force two opposites to choose between image and authenticity.
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A "Business Proposal" paper typically explores the intersection of classic romantic comedy tropes and the corporate world as depicted in the popular South Korean drama. Thematic Paper: Romancing the Corporate Ladder I. Introduction Business Proposal (2022), based on the webtoon The Office Blind Date
, revitalized the "contract relationship" trope. The drama follows Shin Ha-ri, a food researcher who goes on a blind date in place of her wealthy friend, only to discover her date is Kang Tae-moo, the CEO of her company. This paper analyzes how the series uses corporate hierarchy as a stage for romantic tension and character growth. II. The Corporate Landscape: Food as Innovation The Go Food Context : Unlike many dramas where the business is vague, Business Proposal
centers on food technology. Shin Ha-ri’s expertise as a researcher provides her with agency and professional respect, making her more than just a romantic interest. Leadership Styles
: Kang Tae-moo represents the "workaholic" archetype, whose rigid efficiency is challenged by Ha-ri's creative and chaotic energy. III. Key Tropes and Subversion The Contract Relationship
: A staple of the genre, the fake dating contract highlights the power dynamics between CEO and employee while allowing for vulnerability behind closed doors. Second Lead Synergy
: The relationship between Cha Sung-hoon (the secretary) and Jin Young-seo (the heiress) serves as a foil to the main couple, exploring themes of loyalty and breaking free from parental expectations. IV. Social Implications: The Chaebol Culture
The drama critiques the traditional "Chaebol" (family-owned conglomerate) structure by showing the isolation of the elite. Tae-moo’s grandfather represents the pressure of lineage, while the romance suggests that genuine connection can bridge the gap between social classes. V. Conclusion Business Proposal
succeeds because it embraces clichés with self-awareness and humor. It argues that while corporate structures are built on logic and hierarchy, human relationships thrive on the unpredictable "bugs" in the system—love, loyalty, and empathy.
The K-drama Business Proposal (사내맞선) is a 12-episode romantic comedy that aired in 2022. Based on a popular web novel and webtoon, it has become a staple "feel-good" drama known for its humorous take on classic romance tropes. Core Premise & Storyline The story follows Shin Ha-ri
(played by Kim Se-jeong), a researcher at a food company who agrees to go on a blind date in place of her wealthy best friend, Jin Young-seo (Seol In-ah). Ha-ri’s mission is to act so "unhinged" that the date will never want to see her again. However, the plan backfires when the date turns out to be Kang Tae-moo
(Ahn Hyo-seop), the workaholic CEO of the very company where Ha-ri works. To avoid further blind dates from his persistent grandfather, Tae-moo decides to marry his date immediately—unaware that she is actually one of his employees.
Rating: 9.5/10
A Business Proposal does not reinvent the wheel—it polishes it until it shines. It respects the audience’s intelligence, trusts its actors’ comedic timing, and delivers exactly what the title promises: a business transaction that turns into the most heartfelt investment of all. In the crowded landscape of K-drama rom-coms, this proposal is one you should definitely accept.
Final Tagline: Efficiency never looked so romantic.
Title: My Business Proposal Genre: Romantic Comedy, Drama Episodes: 12 Release Date: June 7 - July 26, 2022 Platform: Netflix, KBS2
Plot: The story revolves around Shin Ha-ri (played by Kim Se-jeong), a skilled and introverted employee at a large company, who agrees to pretend to be the fiancée of her company's CEO, Kang Tae-moo (played by Ahn Hyo-seop), as part of a business proposal to appease his family. However, as they spend more time together, they begin to develop real feelings for each other.
Main Characters:
Themes:
Reception: The drama received positive reviews for its light-hearted and entertaining storyline, as well as the chemistry between the lead actors. It also tackled themes of identity, family expectations, and personal growth.
Trivia:
If you're looking for a fun and romantic K-drama with a unique premise, "My Business Proposal" is definitely worth checking out!
1/10: Just finished #ABusinessProposal and I’m emotionally unwell (in the best way). Let me explain why this 12-episode rom-com is PERFECTION. 🧵👇
2/10: The plot: Ha-ri goes on a blind date FOR her friend. The date? Her company’s new CEO, Tae-moo. He finds out. Then he PROPOSES a fake marriage. Yes, in that order.
3/10: The chemistry between Kim Se-jeong and Ahn Hyo-seop is illegal. The subway kiss scene alone deserves an award. 🚇💋
4/10: Second couple syndrome? Not here. Kim Min-kyu & Seol In-ah’s secretary-celebrity romance is SO good it could be its own drama.
5/10: Tropes done right:
✅ Fake dating
✅ Contract relationship
✅ Chaebol heir
✅ Office romance
No amnesia. No noble idiocy. No filler.
6/10: The comedy is top-tier. Ha-ri’s alter ego “Shin Geum-hui” and her over-the-top acting? I cackled every time.
7/10: Grandfather CEO is the chaotic energy we all need. He ships them harder than we do.
8/10: Only 12 episodes. No dragging. No rushed ending. Just pure, satisfying rom-com bliss.
9/10: Best watched with:
🍗 Fried chicken
🍷 Wine
💕 A pillow to scream into
10/10: If you loved What’s Wrong with Secretary Kim or Her Private Life, stop everything and watch #ABusinessProposal on Netflix. You’ll thank me later.
Without spoiling too much, the climax involves a food safety scandal. Tae-moo chooses to lose millions of won rather than compromise on ingredient quality. In an era of "fast business," this drama reminds us that long-term brand loyalty beats short-term profit.
One of the most celebrated aspects of A Business Proposal is its lightning-fast pacing. In most dramas, the "fake dating" contract happens by episode four. Here, the contract is signed by the end of episode two. The first kiss? Episode four. The identity reveal (Tae-moo discovering Ha-ri is his employee)? Episode six.
The show refuses to drag its feet. It understands that the audience knows the tropes, so it winkingly acknowledges them while subverting expectations. When Tae-moo discovers Ha-ri’s deception, the angst lasts precisely one scene before logic (and love) takes over.
If you landed on this article by typing "my business proposal kdrama" into Google, consider this your sign.
A Business Proposal (your my business proposal kdrama) is not a guilty pleasure. It is a masterclass in efficient storytelling, character-driven comedy, and modern romance. In an era of 10-hour prestige TV, this 12-episode gem respects your time. It makes you laugh in episode 1, cry in episode 6, and cheer in episode 12.
Whether you are a CEO looking for leadership tips, a student writing a real business plan, or simply someone who needs 600 minutes of pure joy, Tae-moo and Ha-ri are waiting for you.
Final Verdict:
So, go ahead. Open Netflix. Search for A Business Proposal. And tell your boss you’ll be busy for the next two days. You have a contract to fulfill.
Have you seen "My Business Proposal Kdrama"? Share your favorite scene in the comments below. And if you used any of these business tactics in your own proposal, let us know if it worked!