With AI deepfakes and copyrighted music, liability is high.
Date: June 27, 2024 Subject: Career Viability, Market Trends, and Strategic Outlook for Video Creators manyvids 24 06 27 hailey rose and sarah arabic portable
The narrative has shifted away from "viral superstars" toward sustainable, mid-tier creators (10k–100k followers) who possess high engagement rates. Brands are increasingly favoring these "micro-influencers" for partnerships due to higher trust ratios and lower costs compared to mega-influencers. With AI deepfakes and copyrighted music, liability is high