If you have tried an adblocker and ITVX is broken, here is how to fix it:
Problem: "Sorry, we cannot play this video. Error 20-101" Cause: ITVX detected your adblocker. Fix: Whitelist ITVX in your adblocker completely and clear browser cache.
Problem: The video is stuck on a spinning wheel. Cause: The adblocker blocked the ad server, but the video player is waiting for a response. Fix: Turn off DNS filtering (NextDNS/ControlD) for ITV domains.
Problem: Massive buffering every 10 minutes. Cause: Your adblocker is conflicting with the DRM (Widevine). Fix: Use Microsoft Edge (better DRM handling than Chrome) with no extensions. itvx adblocker
If you are trying to block ads during live TV, you are fighting a losing battle with streaming. Your best bet is to record the show via a Freeview or Freesat recorder, then watch the recording 15 minutes late so you can manually skip the ads yourself.
The most popular way to get an "ITVX adblocker" is using a modified Android application package (APK). These are third-party hacked versions of the ITVX app that strip out ad markers.
Risks:
Verdict: Technically effective, but dangerous. Not recommended for anyone who uses online banking on the same device.
Right now, if you search for "ITVX Ad Blocker," Google is full of shady websites offering free .exe downloads.
Do not download these.
They are almost always:
Some users report that connecting to a VPN server located outside the UK (e.g., USA or Canada) before loading ITVX sometimes breaks the ad server connection.
Why? ITV’s ad contracts are often region-specific. If the ad server cannot verify your location to serve a British commercial, it may skip the ad entirely, though this is inconsistent. If you have tried an adblocker and ITVX
Pro-Tip: Use a VPN with obfuscated servers. However, note that ITVX actively blocks known VPN IP addresses, so this is a game of cat and mouse.
This is the simplest solution. For a monthly subscription (usually £5.99 – check current pricing), ITVX Premium removes all advertising from most content. You also get access to BritBox International content and the ability to download shows to watch offline.