Overly polished captions look like ads. Ads get scrolled past.

Facebook’s algorithm weighs Comments > Shares > Likes. To get a like, you actually need a comment first.

Post a relatable meme. The caption: "Tag the friend who needs to see this."

"Type 'Amen' for a blessing." Facebook's 2025 update specifically demotes posts that ask for unoriginal engagement. Your reach will drop to 0.

Posting at 2 PM is standard. Everyone posts at 2 PM. You are fighting the news feed.