The most actionable chapter. Romaniuk and Sharp detail how to map CEPs (the triggers that remind a buyer to purchase). In B2B, these are not "wants" but "needs" (e.g., "Our contract is up for renewal," "Our current supplier failed an audit"). The EPUB provides detailed templates for this mapping.
When users type this keyword, they have two distinct intentions:
Let’s address both.
Perhaps the most valuable aspect of Part 2 is its rejection of academic abstraction. It is written for the brand manager staring at a budget spreadsheet.
Google Play sells EPUB files (by default) that work on any reader (Kobo, Apple Books, ReadEra). No conversion needed. Search for "How Brands Grow Part 2" and ensure the "eBook (EPUB)" format is selected.
Avoid: "Free EPUB download" sites that require you to disable ad-blockers. These often contain malware or OCR-scanned versions with missing tables (making the data science chapters useless).
Many marketers made the mistake of skipping Part 2, assuming it was merely a collection of footnotes to the original. That assumption could cost you millions in wasted ad spend.
While Part 1 focused on Fast-Moving Consumer Goods (FMCG) in developed markets (think Coca-Cola and ketchup), Part 2 brutally tests the laws against:
The EPUB format is ideal for this book because it is dense with tables, references, and longitudinal data. You need a digital format that allows highlighting and speed searches for terms like "category entry points" or "attitudinal loyalty."
Visit global.oup.com. Search for "How Brands Grow Part 2." OUP sells DRM-free EPUBs for many academic titles. As of 2025, the price is approximately $35-45 USD for the ebook. This version includes all charts and tables formatted correctly.
The most actionable chapter. Romaniuk and Sharp detail how to map CEPs (the triggers that remind a buyer to purchase). In B2B, these are not "wants" but "needs" (e.g., "Our contract is up for renewal," "Our current supplier failed an audit"). The EPUB provides detailed templates for this mapping.
When users type this keyword, they have two distinct intentions:
Let’s address both.
Perhaps the most valuable aspect of Part 2 is its rejection of academic abstraction. It is written for the brand manager staring at a budget spreadsheet.
Google Play sells EPUB files (by default) that work on any reader (Kobo, Apple Books, ReadEra). No conversion needed. Search for "How Brands Grow Part 2" and ensure the "eBook (EPUB)" format is selected.
Avoid: "Free EPUB download" sites that require you to disable ad-blockers. These often contain malware or OCR-scanned versions with missing tables (making the data science chapters useless).
Many marketers made the mistake of skipping Part 2, assuming it was merely a collection of footnotes to the original. That assumption could cost you millions in wasted ad spend.
While Part 1 focused on Fast-Moving Consumer Goods (FMCG) in developed markets (think Coca-Cola and ketchup), Part 2 brutally tests the laws against:
The EPUB format is ideal for this book because it is dense with tables, references, and longitudinal data. You need a digital format that allows highlighting and speed searches for terms like "category entry points" or "attitudinal loyalty."
Visit global.oup.com. Search for "How Brands Grow Part 2." OUP sells DRM-free EPUBs for many academic titles. As of 2025, the price is approximately $35-45 USD for the ebook. This version includes all charts and tables formatted correctly.
