Hotts210708keptbyjadevenuspart4xxx10

What does the next decade hold for entertainment content and popular media?

Walk through any department store or scroll through any streaming service’s "Top 10" list. What do you see? Barbie, Stranger Things, Star Wars, The Last of Us, Super Mario Bros.

The most valuable currency in entertainment content today is Intellectual Property (IP) . Studios and streamers no longer prioritize original screenplays; they prioritize universes audiences already know. This is the "Nostalgia Economy."

Popular media is currently obsessed with the 1980s, 1990s, and early 2000s because those demographics (Millennials and Gen X) now hold the spending power. However, the twist is that new media is repackaging old IP for Gen Z via "mashup culture." Wednesday Addams is a 1930s character remixed with Tim Burton goth aesthetics and Wednesday’s viral dance to a gothic cello cover of a Goo Goo Dolls song.

To understand where entertainment content is going, follow the money.