Ghar Aaya Mera Pardesi - Music Ringtone Exclusive

  • Questionnaires
  • Physiological recording (optional for a subsample of 100 participants): skin conductance response (SCR) and heart rate variability (HRV) during ringtone playback.
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    | Step | Description | |------|-------------| | 1. Baseline Survey | Collect demographics, prior music exposure, and baseline mood. | | 2. Random Assignment | Automated algorithm assigns participants to ER or NER. | | 3. Ringtone Installation | Participants receive a link/QR code to set the ringtone on their phone. They are instructed to use it as their default ringtone for 48 h. | | 4. Exposure Period | Over 48 h, participants receive at least three incoming calls (simulated via app) that trigger the ringtone. | | 5. Immediate Post‑Exposure Survey | After the last call, participants complete recall, affect, and intention questionnaires. | | 6. Follow‑Up (Day 7) | Automated check of streaming/purchase data via participants’ consented music service APIs (e.g., Spotify, Gaana). | | 7. Debrief | Explain the study purpose and provide the full song link. | Questionnaires –