ATK Hairy Exclusive started as a niche boutique in downtown London, built around the idea that beauty lives in the details. Over the past five years the label has earned a reputation for:
The new Gem collection is the latest evolution of that DNA—luxury, responsibility, and a dash of daring.
Forget the fancy Nike orange tab or the Yeezy rice paper. The ATK x Hairy “Gem” arrives in a matte grey, unlabeled ballistic nylon bag. Inside, wrapped in what looks like deconstructed Kimono silk (Hairy’s touch), lies the shoe. gem from atk hairy exclusive
The silhouette is ATK’s infamous "Void Runner"—a chunky, almost orthopedic-looking base with a negative-space heel counter. But the magic is on the upper.
This is where the "Gem" concept comes to life. ATK Hairy Exclusive started as a niche boutique
“I never thought a 5 mm stone could make such a difference. The colour is vivid, and the cut catches the light in a way that feels almost magical.” – Lena M., London
“Finally a piece that looks luxurious but doesn’t feel wasteful. I love knowing my gem is lab‑grown and certified.” – Javier R., New York The new Gem collection is the latest evolution
“The packaging is gorgeous—a reusable velvet pouch that doubles as a travel case. Small details matter.” – Sophie K., Sydney
Hairy reportedly spent six months sourcing the specific textile used here. It is not leather. It is not mesh. It is a 3D-knitted, thermochromic Mohair blend.