There is a difference. The Indian "Lifestyle Vlogger" (think Kabita’s Kitchen or Flying Beast) focuses on utility. The audience wants a recipe for Dal Makhani or a review of a budget AC.
Gone are the days when "lifestyle" meant only cookbooks and fashion. In modern India, lifestyle is defined by jugaad—the art of finding a low-cost, creative solution to a complex problem. There is a difference
You cannot write about Indian culture and lifestyle content without understanding the device it is viewed on: the smartphone. India is the world’s largest data consumer. Gone are the days when "lifestyle" meant only