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To understand Crazyoldmoms Com, you have to understand the demographic it serves. According to the CDC, birth rates for women in their 40s have been steadily rising over the last decade. Yet, mainstream parenting content remains dominated by 20-something "Pinterest-perfect" moms who have the energy for midnight feedings and the knees for a trampoline park.
The anonymous founder of Crazyoldmoms Com—who goes by the pseudonym "Geri" (a nod to both Geriatric Pregnancy and the band The Grateful Dead)—launched the site in 2021 from her suburban kitchen. She was 47, with a toddler, a failing hip, and a coffee addiction that bordered on pharmaceutical.
"I typed into Google, 'Why does my back hurt after holding my baby for five minutes?'" Geri recalls in the site's manifesto. "All the results were about posture and yoga. I wanted one result that said, 'Because you're old, dummy. Now go lie down.'"
That sardonic, no-nonsense voice became the cornerstone of Crazyoldmoms Com.
Unlike the gluten-free, keto, organic baby food blogs, Crazyoldmoms Com embraces convenience. The most viral recipe on the site is the "Lazy Susan Casserole"—a five-ingredient dish that requires no chopping and can be eaten directly from the baking dish to save on dishwashing.
