Western entertainment executives often ask, "Why is Japanese entertainment so weird?" The answer lies in three cultural pillars:
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Live-action stage adaptations of anime/manga (e.g., Sailor Moon, Naruto, Demon Slayer). Very niche but intense fandom. Actors become huge stars within that world. Western entertainment executives often ask, "Why is Japanese
To understand Japanese pop culture, you must understand the "Idol" (Aidoru). In the West, a pop star is judged primarily on talent—the quality of their voice, their songwriting, their choreography. In Japan, an idol is judged on the quality of their character. Live-action stage adaptations of anime/manga (e
"The idol business is not the music business," explains Dr. Kenta Iwai, a sociologist of Japanese media. "It is the emotional support business."
Idols are predominantly young, often teenagers, manufactured by talent agencies like the omnipotent Johnny & Associates (now Smile-Up) for men, or the creators of AKB48 for women. They are not meant to be distant gods on a pedestal; they are meant to be accessible "girl/boy next door" figures.