Studios have become risk-averse. The cost of marketing a global film is so high that studios prefer "pre-awareness
Universal and Warner Bros. now release to PVOD after 17–45 days; Netflix remains anti-theatrical except for awards plays. Major theaters require 60–90 day exclusivity for top-tier films. BrazzersExxtra 22 05 19 Carla Boom Living It Up...
Superhero films saw decline (e.g., The Marvels, Flash), but Deadpool & Wolverine and The Batman Part II (2026) suggest selective recovery. Horror, animation, and video game adaptations are rising. Studios have become risk-averse