High fashion is losing to preloved. The Indonesian term “thrifting” has exploded. But unlike Western thrifting (looking for vintage Americana), Indonesian youth are hunting for Japanese Uniqlo, Korean office wear, and Y2K American sportswear.
Style check: Baggy jeans, a second-hand Metallica shirt (even if they don't know the band), and New Balance sneakers. Comfort is king.
Indonesian youth are famously activist—street protests regarding the Omnibus Law or climate change draw massive crowds. However, the new trend is consumer activism. High fashion is losing to preloved
Gen Z understands that corporations listen to money. Thus, the Kampanye Cuan (Profit Campaign) movement: "Vote with your wallet."
Activism is now a lifestyle brand. Wearing a "Konsisten" (Consistent) t-shirt from a local activist label is as fashionable as a Supreme hoodie. Style check: Baggy jeans, a second-hand Metallica shirt
In Indonesia, being a "student" is often a side quest. The main quest is financially independent. Because the cost of living is rising faster than entry-level wages, Gen Z is getting creative.
Vibe: "I just graduated, but I have three online businesses and a podcast. I'm tired, but I have a down payment for a scooter." Activism is now a lifestyle brand
Indonesia is one of the world's hottest mobile gaming markets. But for youth, Mobile Legends: Bang Bang (MLBB) and Valorant are not just games—they are the new social class.
Ongkos (allowance money) is measured in "Diamonds" (virtual currency). Being a high-ranking Mythical Glory player is a legitimate professional path, with local esports athletes earning celebrity status.
What is fascinating is the shift toward rage and etiquette. In the past, toxic gaming was dominant. Now, there is a rising trend of Sopan Santun Main (Polite Playing). Guilds (teams) are forming with strict rules: no swearing, no blaming teammates, and mandatory Isya (evening prayer) breaks. It is gaming with gotong royong (mutual cooperation).