A major lesson in the early issues focuses on structure.
Print out the 2 or 3 most aggressive sentences from Issue 1.15. Tape them to your monitor. While "portable" means you can take it anywhere, its real power is visibility. Put his hooks where you write your own emails. ben settle email players 1 15 portable
Settle argues that people save boring emails for "later" (and never read them). But if you send an email that pisses them off or educates them violently, they print it out or save it to a "Ben Settle" folder. The "1.15" issue is famous for teaching how to write emails people keep in their pocket (portable), literally carrying your sales arguments with them to the water cooler. A major lesson in the early issues focuses on structure