Ben Settle's Email Players is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details
Standard Cost: Typically $97.00 per month with free worldwide shipping.
Initial Perk: Upon subscribing, members usually receive the Email Players Playbook, an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits:
Direct Q&A: Personal access to ask Ben questions about copywriting and business.
Client Leads: Priority access to businesses seeking email copywriters (not guaranteed).
Discounts: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources.
Mobile App: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way
Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle
Ben Settle’s Email Players series is a masterclass in confident, direct-response email marketing. If you’re exploring “Email Players 1–15 New” as a sequence or a shorthand for the first 15 installments of his system (or a refreshed take on them), this resource breaks down why those early plays matter, how to adapt them to today’s inbox, and which tactical and ethical choices will turn curiosity into conversion.
Based on direct response analysis and Settle’s public material, here are the 15 "new" laws that the Email Players issue likely covers. (Note: This is an interpretation of the strategy, not a direct reprint of copyrighted material).
When someone subscribes, what happens?
If the answer is "they get a free PDF and then silence," you are losing money.
The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately.
The Protocol:
Issue #15 serves as a foundational lesson in posture. It teaches that before you worry about open rates or click-through rates, you must establish the correct psychological posture. By positioning yourself as a confident, indifferent authority rather than a desperate seller, you change the dynamic of the transaction, making the prospect want to buy from you rather than you trying to sell to them.
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the Email Players newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.
The query for "Email Players 1–15" typically refers to the earliest back issues of this newsletter, which are often bundled or discussed as the foundational "canon" of Settle’s system. The Core Philosophy of Email Players
Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:
Daily Emails: Settle advocates for sending emails every single day to stay top-of-mind and build a "tractor beam" that draws in a loyal audience.
Infotainment: The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product.
The "Seinfeld" Approach: Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.
Polarization: Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15 ben settle email players 1 15 new
While the specific contents of each issue change, the first 15 issues generally establish the Email Players Skhema—the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle
Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Ben Settle - Email Marketing
Email Players newsletter by Ben Settle is a premium, paper-and-ink publication that focuses on direct-response email marketing and copywriting. The first 15 issues of the newsletter establish the foundational "Settle way" of marketing, which emphasizes daily engagement, infotainment, and aggressive sales tactics. Core Philosophy: The "Settle Way"
Ben Settle’s approach, often detailed in early issues and his accompanying Email Players Playbook , revolves around several key principles: Infotainment
: Emails should be a blend of information and entertainment to ensure they are "incapable of being ignored". Daily Emails
: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales
: Settle discourages "educating" in emails, arguing it can kill sales; instead, emails should bridge an interesting story or "random" hook to a specific call to action. Market Pain
: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)
While specific monthly content varies, the early issues (often referred to as the foundation of the system) cover these recurring themes: The First Issue (Issue #1)
: This is often provided as a digital PDF for new subscribers and contains 24 different ways
to make more money with emails, including unique subject lines and opening techniques. List Building
: Strategies for building a "responsive" list from scratch, emphasizing list quality over mere size. Subject Line Mastery
: Techniques for writing subject lines that stand out in a crowded inbox, sometimes inspired by old-school advice columns or TV shows. The Bridge Technique
: Mastering the "bridge" between an entertaining story and the product being sold so the transition feels seamless to the reader. Eliminating Unsubscribes
: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook
, a 150-page manual that serves as a "field manual" for the entire system. High-Value Content
: Settle claims the techniques in these issues have helped generate millions in sales across hyper-competitive niches like golf and home business. Ben Settle: The 6-Figure Slacker - AWAI
Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)
When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies
: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation
: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery Ben Settle's Email Players is a high-level, offline
: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery
: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown
: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning
: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players
subscription or special bundle, you often receive additional perks: Email Support
: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts
: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads
: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle
Here’s an interesting, short-form analytical piece based on the speculative premise of Ben Settle sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.
The first 15 emails aren’t just a sequence — they’re your reputation compressed into two weeks of attention. Be deliberate: choose voice, own it, test rapidly, and treat every sentence as either building trust or breaking it.
If you want, I can: draft subject lines for these 15 emails, write the full copy for a 15-email launch sequence for a specific product, or turn this blueprint into a one-page checklist you can print and use. Which would you like?
Ben Settle's Email Players is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System
The early issues and the included Email Players Playbook focus on several key pillars:
The "Seinfeld" Style: Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.
Daily Frequency: Settle advocates for mailing your list every single day to build unbreakable trust and stay top-of-mind, often making pitches in every message without being obnoxious.
Anti-Education: He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.
List Building: Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook
A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately. The "First Contact" Sequence
Specific instructions on what to write in your first auto-responder message to bond with new subscribers. Subject Line Mastery
Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates. Monetization Techniques
Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. Expert Recognition The system is widely endorsed by industry leaders: The first 15 emails aren’t just a sequence
Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads.
Gary Bencivenga, often called the world's greatest living copywriter, describes Settle's copy as "high proof" and "incapable of being ignored".
Dan Kennedy praises Ben as an intelligent and inspiring marketing mind.
You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com. The One Email Training To Rule Them All - Ben Settle
Introduction
Ben Settle is a well-known email marketer and copywriter who has been in the industry for over two decades. He is famous for his expertise in crafting high-performing email campaigns that generate significant revenue. The "Email Players 1-15" series is a collection of Ben Settle's email marketing insights, strategies, and tactics that he has shared over the years.
What is Ben Settle Email Players 1-15 New?
The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.
Key Takeaways
Here are the key takeaways from the Ben Settle Email Players 1-15 New guide:
Actionable Tips and Strategies
Here are some actionable tips and strategies from the Ben Settle Email Players 1-15 New guide:
Conclusion
The Ben Settle Email Players 1-15 New guide is a comprehensive resource for new email marketers. By following the strategies and tactics outlined in the guide, new players in the industry can set themselves up for success and build a strong foundation for their email marketing efforts.
Additional Resources
For further learning, here are some additional resources:
By following the guidance outlined in the Ben Settle Email Players 1-15 New guide, new email marketers can develop a solid understanding of the fundamentals of email marketing and set themselves up for success in the industry.
Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting
. While there isn't a single official "1-15" bundle released as a new product in 2026, the core of the program remains its physical nature and Ben’s "sell in every email" philosophy. Overview of Email Players
: A physical "paper & ink" newsletter mailed to your home. Settle argues that physical products have a higher psychological impact than "disposable" PDFs. The "Playbook" Bonus : New subscribers typically receive the Email Players Playbook
(formerly the Cookbook), which outlines the foundational system for daily emailing. Core Methodology
: The newsletter teaches how to combine entertainment with aggressive sales pitches (infotainment) to make emails "incapable of being ignored" by a core market. mixergy.com Detailed Review: Issues 1–15 Themes
Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters