Use specific Boolean search strings to narrow results:
| Item | Details |
|------|---------|
| Full name | Bridget Connor (British‑Russian, b. 1992, St. Petersburg). |
| Career | • Modeling debut (2013) for Loewe and Balmain.
• Transitioned to acting – lead in the Russian‑English thriller “Ice Edge” (2022).
• Recognised as a cultural bridge: fluent in Russian, English, and French; often cited for “graceful aging” in fashion media. |
| Why she fits the campaign | • Represents the mature demographic (age 34) while retaining an ethereal, timeless appeal.
• Has a personal connection to the Russian North (family roots in Murmansk), reinforcing authenticity for the cliff setting.
• Strong social‑media presence (1.9 M Instagram followers) with high engagement on travel and nature content, ideal for “cliff‑work” storytelling. |
| Role in campaign | • Primary model for the cliff‑side editorial and the look‑book video.
• Appears in a short behind‑the‑scenes documentary (“From Sea to Silk”) released on the brand’s YouTube channel (cumulative 2.8 M views). |
| Impact | • Instagram posts featuring the campaign generated #AnnaShupilova trending in Russia for 48 h.
• Influencer‑driven traffic boosted the brand’s e‑commerce conversion rate by 6 % during the launch week. | Use specific Boolean search strings to narrow results:
Objective: To locate, organize, and curate a high-quality collection of mature content featuring Anna Shupilova and associated aliases (Bridget Connor). Objective: To locate, organize, and curate a high-quality