Alchemy Rory Sutherland Pdf -

Sutherland’s central argument is that the "Enlightenment" (logic, reason, efficiency) gave us science, but it took away magic. He posits that:

Sometimes, making something worse makes it more valuable. alchemy rory sutherland pdf

Great innovations often come from mistakes or side effects, not logical planning. Great innovations often come from mistakes or side

Price is not determined by cost of production, but by perception of value. but by perception of value.