After the meeting, Layla’s team conducted a rapid‑fire “voice‑of‑the‑customer” sprint. The data revealed three recurring themes:
| Pain Point | Frequency | What Clients Said | |------------|-----------|-------------------| | Opaque risk metrics | 68 % | “We can’t explain the numbers to our CFO.” | | Fragmented data sources | 53 % | “Our CRM, ERP, and social listening tools never talk.” | | Lack of actionable insight | 47 % | “We get dashboards, not decisions.” | 174 missax risque business pt2 layla jenner r better
These insights forced Layla to rethink Missax Risque’s positioning. The answer? Make the platform not just “risky” but reliably better—hence “R Better.” After the meeting, Layla’s team conducted a rapid‑fire
If you missed the first chapter, you might want to skim the recap below before you dive into the next level of the saga. Layla instituted a quarterly “R Better Hackathon,” where
Layla instituted a quarterly “R Better Hackathon,” where engineers, designers, and client success managers collaborate on one‑off features that could become product add‑ons. The result? The Risk‑Narrative Builder—originally a hackathon prototype—now sits at the heart of the platform.